Categoria: Wordpress

  • Welo Plugin Development for WordPress

    Welo Plugin Development for WordPress

    The Welo plugin was created to seamlessly integrate the Welo platform into your WordPress site, offering real-time customer support. With an easy-to-use interface, the plugin enables live chat and support features, enhancing user interaction and providing efficient customer service.

    Welo is a startup based in Boston with a unique mission: to create virtual spaces that simulate physical environments, offering users the ability to connect and interact in more immersive and dynamic ways.

    Technical Development Overview:

    To build the Welo plugin, I used PHP, the primary programming language for WordPress plugin development, and employed key WordPress functions and hooks to ensure smooth integration with the WordPress environment.

    1. Shortcodes and Widgets:
      To integrate the live chat functionality directly into the front-end of WordPress sites, I developed custom shortcodes using add_shortcode(). This made it simple for users to place the live chat interface on any page, post, or widget area. Additionally, I used WordPress widget functionality to enable dynamic placement options for the chat interface, ensuring flexibility for end-users.
    2. WordPress Settings API:
      To provide an intuitive configuration interface for administrators, I utilized the Settings API (add_options_page(), register_setting(), and add_settings_section()) to create a user-friendly settings page within the WordPress dashboard. This allows users to easily configure the plugin’s behavior, such as enabling or disabling the live chat, setting up notifications, and managing other plugin-specific settings.
    3. Security Measures:
      Given the real-time nature of the plugin, I incorporated security best practices such as nonce verification and sanitize functions to protect against malicious attacks and ensure that data was properly validated before being processed or stored in the database.
    4. CSS and JavaScript Customization:
      For the front-end, I used custom CSS and JavaScript to ensure that the live chat interface was responsive and visually integrated with the website’s theme. The plugin was designed to be lightweight, ensuring minimal impact on the site’s performance. I used jQuery for smooth animations and interactions, such as opening and closing the chat window and sending messages.

    Current Status and Open-Source Availability:

    Currently, the Welo plugin is in the testing and validation phase with WordPress.org. However, the open-source code is available on GitHub for testing and evaluation. As an open-source project, developers and users are encouraged to contribute, test, and provide feedback to help improve the plugin’s functionality.

  • Building the Franchisee Portal for Pizza Prime: A WordPress-Powered Solution

    Building the Franchisee Portal for Pizza Prime: A WordPress-Powered Solution

    In my latest project, I had the privilege of designing and developing the official Pizza Prime Franchisee Portal — an all-in-one platform created to support franchisees, customers, and the Pizza Prime franchise team. The portal, hosted at meajuda.pizzaprime.com.br, serves as a hub for all franchise-related activities, providing easy access to essential resources, support systems, and tools that improve communication and efficiency across the entire franchise network.

    Project Overview:

    The Pizza Prime Franchisee Portal was built to streamline operations and offer a central place for franchisees to access important information, get help with troubleshooting, and collaborate with the brand’s internal team. The goal was to create a user-friendly and scalable platform that could evolve with the needs of the growing franchise network.

    Key Features and Functionalities:

    1. Support Center for Franchisees:
      The portal includes an integrated support center that allows franchisees to submit inquiries and receive assistance on a variety of topics — from technical issues to operational queries. The helpdesk is designed to facilitate quick problem resolution, with a robust ticketing system that assigns and tracks the status of each request.
    2. Knowledge Base and Tutorials:
      A comprehensive knowledge base is available for franchisees to find answers to frequently asked questions, detailed tutorials, and step-by-step guides on various aspects of running a franchise. This feature empowers franchisees with the information they need to run their stores efficiently and autonomously.
    3. Real-Time Communication with the Franchise Team:
      To enhance internal communication, the portal provides a real-time messaging system that allows franchisees to directly communicate with the Pizza Prime franchise team. Whether for day-to-day questions or urgent issues, the chat functionality makes it easy for franchisees to receive immediate support.
    4. Access to Marketing Resources:
      A dedicated section of the portal offers marketing materials, promotions, and brand assets that franchisees can use to boost their store’s local marketing efforts. This feature ensures that franchisees are always in sync with the brand’s latest marketing campaigns and have the resources they need to promote their stores effectively.
    5. Document Management System:
      The portal includes a document management system where franchisees can easily access, upload, and manage important documents related to their franchises. This centralized system makes it easy for both franchisees and the franchisor to keep track of compliance documents, contracts, and other essential records.
    6. Training and Development Hub:
      To support the ongoing development of franchisees and their teams, the portal includes a training hub where users can access e-learning materials, video courses, and certifications. This feature ensures franchisees have access to the latest training resources to improve their operations and team management skills.
    7. Customizable User Permissions:
      The portal’s user management system allows for different levels of access based on role and function. Franchisees, their staff, and the internal Pizza Prime team can all have tailored permissions, ensuring that each user has access to the information and tools they need, without unnecessary restrictions.
    8. Reporting and Analytics:
      A robust set of reporting tools is included to allow franchisees to track their store’s performance, view sales data, and monitor operational metrics. These insights help franchisees make data-driven decisions to improve performance and profitability.

    Technology Used:

    The Pizza Prime Franchisee Portal was built using WordPress, which provided a highly flexible and scalable platform for creating the site’s various features. WordPress’ plugin architecture allowed for easy integration of helpdesk systems, chat functionalities, and document management tools, making it the perfect solution for this complex project.

    Additionally, I implemented custom themes and plugins to meet the specific needs of the franchise network, ensuring that the portal was both functional and visually aligned with the Pizza Prime brand.

    • WordPress: The foundation for building the portal, allowing for easy management and scalability.
    • Custom Plugins: For functionality like support ticketing, messaging, and document management.
    • Responsive Design: Ensuring that the portal is fully accessible on any device, from desktop to mobile.
    • AWS Hosting: The portal is hosted on AWS, ensuring fast load times, scalability, and high availability to support the growing number of users.

    Outcome:

    The launch of the Pizza Prime Franchisee Portal has had an immediate positive impact on the franchise network. Franchisees now have a centralized hub to find information, access training, request support, and communicate directly with the franchise team. The platform has drastically improved internal efficiency, support response times, and overall satisfaction among franchisees.

    By giving franchisees the tools they need to succeed, the portal has helped foster a more cohesive and productive franchise network, ensuring that Pizza Prime continues to grow and innovate in the competitive food service industry.


    Technologies Used:

    Responsive Design: Optimized for all devices.

    WordPress: CMS for creating and managing the portal’s content and functionalities.

    Custom Plugins: For ticketing, messaging, document management, and more.

    AWS Hosting: Scalable and high-performance cloud hosting.

  • The Career of Gabriel Sanabria: Innovation, Entrepreneurship, and Digital Transformation

    The Career of Gabriel Sanabria: Innovation, Entrepreneurship, and Digital Transformation

    Over the past 15 years, my professional journey has been marked by challenges, learning, and, above all, an unwavering commitment to innovation and technological solutions that truly make a difference for businesses. Throughout this journey, I’ve had the opportunity to work across a range of areas, from startup development to driving digital transformation in large corporations, with a strong focus on programming and the cutting-edge technologies that shape today’s business world.

    1. Entrepreneurship: Fashion Tech Startup and $2.5 Million Investment

    One of the most defining experiences of my career was co-founding a fashion tech startup. With a unique focus on merging fashion and technology, the company successfully secured $2.5 million in investment, enabling rapid growth and extensive market reach. The project was recognized by major media outlets such as Pequenas Empresas & Grandes Negócios, Revista Exame, and IstoÉ Dinheiro. This milestone provided invaluable experience in business strategy, fundraising, and scaling operations, solidifying my understanding of how technology can elevate traditional industries like fashion to new levels of efficiency and scalability.

    2. Corporate Experience: Vivo and the Secretariat of Finance

    In addition to my entrepreneurial ventures, I had the opportunity to contribute to the digital transformation of leading organizations.

    At Vivo, I worked as a strategic consultant, collaborating with cross-functional teams to implement innovative solutions that improved customer experience and streamlined internal processes. This experience at one of Brazil’s largest telecommunications companies was pivotal in shaping my strategic perspective on how digital technologies can fundamentally transform businesses.

    At the Secretariat of Finance of the State of São Paulo, I played a key role in frontend development for the institution’s intranet portals and official website. My work included building user-friendly interfaces, optimizing the overall user experience, and helping modernize how the government interacts with citizens and businesses. This experience in the public sector provided me with a unique perspective on the importance of digital transformation across both public and private sectors and equipped me with the skills to navigate complex regulatory environments while driving innovation in government operations.

    3. Strong Technical Expertise in Programming and Current Focus on Data Science & AI

    My technical expertise is rooted in programming, with a deep understanding of frontend and backend technologies. I have experience in developing high-performance systems and building scalable applications. Currently, I am expanding my knowledge in the areas of Data Science and Artificial Intelligence, understanding their potential to revolutionize business operations and decision-making. I am studying the latest advancements in machine learning, predictive analytics, and AI algorithms to integrate these cutting-edge technologies into my projects and contribute to smarter business solutions.

    4. Additional Skills: Scrum Master, Marketing Digital, and Agile Methodologies

    In addition to my technical skills, I have a strong background in Agile methodologies, including Scrum, which has been pivotal in driving project efficiency and delivering results on time. As a Scrum Master, I lead cross-functional teams to ensure smooth communication, continuous delivery, and high levels of collaboration. I’ve successfully applied Agile principles in a range of projects, from startup launches to corporate transformations, resulting in faster delivery times and improved team performance.

    I also have expertise in digital marketing, with a focus on customer acquisition, SEO, content marketing, and paid advertising. My approach is data-driven, ensuring that marketing strategies are aligned with business goals, driving growth, and increasing customer retention.

    Looking Ahead

    With a strong foundation built over these 15 years, I am more convinced than ever that technological innovation is the key to business success, whether in the private or public sector. The path to where I am today has been challenging, but each step was driven by the certainty that digital transformation is not a choice—it’s a necessity.

    I remain focused on developing solutions that help businesses and entrepreneurs thrive in an increasingly digital and dynamic world. Over the next few years, I aim to continue driving innovation in the food industry and beyond, always with the goal of creating real, lasting results that contribute to business growth and success.


    Key Highlights:

    • $2.5 Million Investment in a fashion tech startup
    • Frontend Development for Secretariat of Finance (State of São Paulo)
    • Expertise in Scrum and Agile Methodologies for high-performing teams
    • Strong focus on programming, with ongoing studies in Data Science and AI
    • Extensive experience in digital marketing and business growth strategies