Over the past 15 years, my professional journey has been marked by challenges, learning, and, above all, an unwavering commitment to innovation and technological solutions that truly make a difference for businesses. Throughout this journey, I’ve had the opportunity to work across a range of areas, from startup development to driving digital transformation in large corporations, with a strong focus on programming and the cutting-edge technologies that shape today’s business world.
1. Entrepreneurship: Fashion Tech Startup and $2.5 Million Investment
One of the most defining experiences of my career was co-founding a fashion tech startup. With a unique focus on merging fashion and technology, the company successfully secured $2.5 million in investment, enabling rapid growth and extensive market reach. The project was recognized by major media outlets such as Pequenas Empresas & Grandes Negócios, Revista Exame, and IstoÉ Dinheiro. This milestone provided invaluable experience in business strategy, fundraising, and scaling operations, solidifying my understanding of how technology can elevate traditional industries like fashion to new levels of efficiency and scalability.
2. Corporate Experience: Vivo and the Secretariat of Finance
In addition to my entrepreneurial ventures, I had the opportunity to contribute to the digital transformation of leading organizations.
At Vivo, I worked as a strategic consultant, collaborating with cross-functional teams to implement innovative solutions that improved customer experience and streamlined internal processes. This experience at one of Brazil’s largest telecommunications companies was pivotal in shaping my strategic perspective on how digital technologies can fundamentally transform businesses.
At the Secretariat of Finance of the State of São Paulo, I played a key role in frontend development for the institution’s intranet portals and official website. My work included building user-friendly interfaces, optimizing the overall user experience, and helping modernize how the government interacts with citizens and businesses. This experience in the public sector provided me with a unique perspective on the importance of digital transformation across both public and private sectors and equipped me with the skills to navigate complex regulatory environments while driving innovation in government operations.
3. Strong Technical Expertise in Programming and Current Focus on Data Science & AI
My technical expertise is rooted in programming, with a deep understanding of frontend and backend technologies. I have experience in developing high-performance systems and building scalable applications. Currently, I am expanding my knowledge in the areas of Data Science and Artificial Intelligence, understanding their potential to revolutionize business operations and decision-making. I am studying the latest advancements in machine learning, predictive analytics, and AI algorithms to integrate these cutting-edge technologies into my projects and contribute to smarter business solutions.
4. Additional Skills: Scrum Master, Marketing Digital, and Agile Methodologies
In addition to my technical skills, I have a strong background in Agile methodologies, including Scrum, which has been pivotal in driving project efficiency and delivering results on time. As a Scrum Master, I lead cross-functional teams to ensure smooth communication, continuous delivery, and high levels of collaboration. I’ve successfully applied Agile principles in a range of projects, from startup launches to corporate transformations, resulting in faster delivery times and improved team performance.
I also have expertise in digital marketing, with a focus on customer acquisition, SEO, content marketing, and paid advertising. My approach is data-driven, ensuring that marketing strategies are aligned with business goals, driving growth, and increasing customer retention.
Looking Ahead
With a strong foundation built over these 15 years, I am more convinced than ever that technological innovation is the key to business success, whether in the private or public sector. The path to where I am today has been challenging, but each step was driven by the certainty that digital transformation is not a choice—it’s a necessity.
I remain focused on developing solutions that help businesses and entrepreneurs thrive in an increasingly digital and dynamic world. Over the next few years, I aim to continue driving innovation in the food industry and beyond, always with the goal of creating real, lasting results that contribute to business growth and success.
Key Highlights:
- $2.5 Million Investment in a fashion tech startup
- Frontend Development for Secretariat of Finance (State of São Paulo)
- Expertise in Scrum and Agile Methodologies for high-performing teams
- Strong focus on programming, with ongoing studies in Data Science and AI
- Extensive experience in digital marketing and business growth strategies
