Revamping Pizza Prime Franchising Website: A React-Driven Transformation

I had the incredible opportunity to lead the creation of the Pizza Prime website, the largest pizza chain in Brazil with over 100 units across various brands. This project, from start to finish, was an exciting challenge that involved designing and developing a fully responsive, highly interactive, and performance-optimized platform. The website’s transformation resulted in a staggering increase in monthly traffic — from 60,000 to over 140,000 visitors in the first month alone!

Project Overview:

Pizza Prime needed a dynamic, user-centric website that could support the scale of its rapidly growing brand. As the primary designer and developer, I was responsible for the entire website development process, including UX/UI design, front-end development using React, and back-end architecture on AWS.

Key Features of the New Website:

1. React-Based Front-End:
   I built the website using React, ensuring a fast, responsive, and smooth user experience. The use of React allowed for dynamic content updates, which was essential given the variety of information the site needed to display, such as store locations, promotions, and news.
2. Interactive Maps & Location-Based Features:
   One of the standout features of the website is its interactive map that helps users find the nearest Pizza Prime unit. Each location has its own page/profile, showcasing essential details like hours of operation, menu items, promotions, and contact information. Users can easily navigate the map to explore nearby stores or learn about specific locations, all powered by Google Maps API integrated into the site.
3. Highly Scalable Infrastructure on AWS:
   The entire website is hosted on AWS using AWS Amplify, which ensures high availability and scalability. With AWS S3, I managed to optimize image loading times, providing users with fast access to high-quality visuals without compromising performance. This robust cloud infrastructure supports the site’s ability to handle heavy traffic loads, ensuring smooth browsing even during peak hours.
4. Responsive UX/UI Design:
   The UX/UI design was crafted with the user in mind. I focused on creating a clean, intuitive, and visually appealing layout that would engage users and make navigation effortless. The site was designed to be fully responsive, ensuring that users on mobile, tablet, or desktop devices have an optimal experience. With a modern and fresh design, the user journey through the site feels seamless, whether they are browsing the menu or locating a nearby store.
5. Optimized for Performance:
   Performance was a priority from day one. By utilizing React’s component-based architecture and integrating lazy loading for images and resources, the site is incredibly fast, even when dealing with high volumes of traffic. Additionally, I fine-tuned the front-end to ensure smooth interactions and quick page load times, which directly contributed to the increase in visitors.
6. User-Centric Features:
   Beyond the interactive maps and location pages, the new website offers several interactive features, including a real-time promotions section, a store locator, and a loyalty rewards program. These elements were designed to not only engage users but also provide them with value — making it easier for customers to find their nearest Pizza Prime store and take advantage of ongoing deals.

Impact:

The new Pizza Prime website was a resounding success. In just the first month post-launch, the site’s traffic soared from 60,000 to over 140,000 visitors — more than double the previous amount. This dramatic growth in web traffic was driven by several factors, including the site’s improved performance, enhanced user experience, and the interactive features that allowed users to engage with the brand in meaningful ways.

Technologies Used:

• React: For building the dynamic front-end interface.
• AWS: Hosting the site on AWS Amplify and using AWS S3 for image storage.
• Google Maps API: For integrating the interactive store locator and maps.
• Figma: For UX/UI design and prototyping.
• CSS3 & HTML5: For responsive, mobile-first design.

Conclusion:

This project was a thrilling journey from concept to launch. By building the site with React and utilizing AWS for scalable infrastructure, I was able to create a robust, fast, and interactive website that perfectly aligns with the Pizza Prime brand’s needs. The website not only delivered an outstanding user experience but also generated impressive results, dramatically increasing traffic and engagement from day one.

If you’re looking to transform your business with a modern, high-performing website, don’t hesitate to reach out. Let’s build something incredible together!